At IKEA, we are curious, always eager to learn and trying to find new ways to do things better.
Meeting different people and being inspired is an important part of understanding the changing needs of people’s lives around the world.
IKEA has a vision to create a better everyday life for many people. Through our way of working with Democratic Design, we ensure that we bring great design to as many people as possible, using our insights about life at home and working closely with our suppliers in product development.
There are several similarities in how Design Indaba and IKEA think and work – the commitment to contribute to a better world through creativity, the belief in sharing knowledge and seeing design as a way to improve quality of life. These shared views, combined with a curiosity to see how urban creativity can merge and develop with IKEA's value chain, will lead the way to new insights and ways of doing things.
Working together with a creative force like Design Indaba and its network of successful designers is very exciting and a great opportunity to learn more from Africa – one of the most interesting places in the world right now – exploring the trends and the future needs when it comes to young urban living and rituals.