Nobumichi Tosa

Nobumichi Tosa is a Japanese artist and founder of Maywa Denki, a design firm meets performance art collective.

With a Masters in Art from Tsukuba University in Japan, Nobumichi Tosa established Maywa Denki with his brother in 1993. Initially an exclusive art unit belonging to Sony Music Entertainment, it transferred its management to Yoshimoto Kogyo Co Ltd in 1998.

Although Maywa Denki is known and appreciated for its art, its promotional strategies are filled with variety: exhibitions, live stage performances, music and video production, merchandising, toys and electric devices. Maywa Denki is hard to pin down, but is most widely recognised for the nonsense machines that involve the public in the process of creation.